Welcome to KENA SIP.

High-grade, whole-leaf, Kenyan tea.

The name KENA is from the Kikuyu language, meaning "to be happy."

As the Ngugi family, we started this brand as a product of our shared love and the happy memories we've always created over tea. Every sip is a taste of that joy.

Meet the Ngugi’s

For too long, the premium tea grown by hardworking Kenyans has been exported, leaving the people who toiled to create it without access to its quality.

We're changing that.

KENA SIP is our promise to you: to share premium, whole-leaf Kenyan tea with Kenyans, while ensuring the love and care poured into every sip also benefits the community that made it possible.

Our Target Market

  • 35 years old

    Middle to upper middle class, highly-educated, working professional with a young family. Enjoys luxury, the outdoors, fitness, art, and music festivals.

  • 52 years old

    Upper class, semi-retired, health-conscious, enjoys simplicity and convenience.

Brand Identity

Our Tea

  • Purple

    Fresh, exciting new flavour

  • Green

    A staple for fitness and wellness enthusiasts

  • Hibiscus

    Refreshing health-boost

Go to Market Strategy

Brand Extension